When Used as Part of an Overall New Product Development

question 167

True/False

When used as part of an overall new product development strategy, market penetration involves improving the quality of existing products, rather than modifying them, to increase sales.

---

Definitions:

IQ Tests

Standardized tests designed to measure human intelligence and cognitive ability in relation to an age group.

Spearman's Concept

Refers to Charles Spearman's theory of general intelligence ('g'), suggesting that individual cognitive abilities are expressions of a single, underlying intelligence factor.

Crystallized Intelligence

The ability to use learned knowledge and experience effectively.

Standard IQ

represents a measure of an individual's intelligence quotient, calculated based on standardized tests, adjusted to have a mean of 100 and a standard deviation.