What Is the Strategy of Attaching a Popular Brand Name

question 144

Multiple Choice

What is the strategy of attaching a popular brand name to a new product in an unrelated product category is known as?

• A) brand licensing
• B) brand reinforcement
• C) brand engagement
• D) brand extension

Acknowledge the importance of definitions and the use of emotive words.

Differentiate between dysphemism and euphemism in language.

Comprehend that connotative meaning is subjective and varies among individuals and groups.

Understand how language can be utilized for manipulation.

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Definitions:

Masters and Johnson

Two pioneering researchers in human sexuality, known for their work on the sexual response cycle and sexual disorders.

Kaplan

A surname that might refer to various individuals or entities, contextually requires specification for an accurate definition.

Basson Model

A circular model of sexual response emphasizing the importance of emotional intimacy and relationship context in female sexuality.

Significant Motivator

A factor or influence that significantly encourages someone to take action or to behave in a certain way.