Why Can Product Positioning Be Important to a New Product

question 227

Multiple Choice

Why can product positioning be important to a new product development strategy?

• A) Its results are shown by strong brand recognition, but not by brand insistence.
• B) It is never used with family brands, only individual brands.
• C) It reflects consumers' perceptions of the product's advantages and disadvantages.
• D) The product is at eye level on the shelf, which allows an advantageous position.

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Optimal length or number of sentences within a paragraph, aiming for clarity and readability; often subjective and context-dependent.

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