Responding to Moviegoers' Recently Revived Interest in the 3D Format

question 35

Multiple Choice

Responding to moviegoers' recently revived interest in the 3D format, Panasonic introduced the world's first 3D home entertainment system. What is the strategy used by Panasonic is an example of?

• A) market engagement
• B) market simulation
• C) product development
• D) product association

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Definitions:

Married Couple

Two individuals united by marriage, forming a legal and social partnership recognized by various institutions.

Festinger

Refers to Leon Festinger, known for cognitive dissonance theory, which suggests that we have an inner drive to hold all our attitudes and beliefs in harmony and avoid disharmony or dissonance.

Cognitions

Mental processes involved in gaining knowledge and comprehension, including thought, judgment, and problem-solving.

Consonant

A basic speech sound produced by obstructing the breath in the vocal tract, also refers to a letter representing such a sound.