Tide Laundry Detergent Commands an Extremely High Market Share

question 110

True/False

Tide laundry detergent commands an extremely high market share. Purchasers of the product are less sensitive to price changes, in part because of the high brand insistence rate. Based on this assessment, it can be said that Tide has extremely high brand equity.

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Definitions:

Budget

An estimate of income and expenditure for a set period of time.

Exhausts

Refers to resources or supplies being completely used up or depleted.

Bananas

A tropical fruit with a yellow skin and soft, sweet flesh, often grown in clusters on large plants resembling trees.

Marginal Opportunity Cost

The cost of forgoing the next best alternative when choosing between two options.