Pantene Sent Free Samples of Its New Shampoo to a Researched

question 61

True/False

Pantene sent free samples of its new shampoo to a researched list of potential customers. This strategy accelerated and enhanced the evaluation and trial stages of the consumer adoption process.

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Definitions:

Object Permanence

The comprehension in infants that items remain in existence even when they are not visible, audible, or tangible.

Conservation

In cognitive development, the understanding that certain properties of an object or substance remain the same even when its appearance is altered, typically developed during the concrete operational stage.

Conservation

In cognitive psychology, the concept that children learn that quantity, length, or number remain the same despite changes in appearance or form.

Object Permanence

The understanding in human development that objects continue to exist even when they cannot be seen, heard, or touched.