Explain the Difference Between a Brand Manager and a Category

question 6

Essay

Explain the difference between a brand manager and a category manager. Which is more common today?

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Definitions:

Retinal Images

The visual images formed on the retina of the eye, resulting from light rays reflecting off objects and entering the eye.

Perceived

Interpreted or understood in a particular way by an individual, often based on sensory input and personal experience.

Size Constancy

The perception of an object as having a constant size, despite changes in the distance from which it is viewed.

Retinal Image

The image projected on the retina, the light-sensitive layer at the back of the eye, which is crucial for visual perception.