Match Each Item to the Statement or Sentence Listed Below

question 220

Short Answer

Match each item to the statement or sentence listed below.
a.brand
b.brand preference
c.brand insistence
d.generic product
e.family brand
f.brand equity
g.category management
h.trademark
i.brand extension
j.consumer innovator
k.diffusion process
l.captive brands
m.trade dress
n.product liability
o.brand name
p.private brand
q.brand manager
r.cannibalization
s.product liability
t.brand mark
u.label
-is a strategy of attaching a popular name to a new product in an unrelated product category.

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Definitions:

Privilege

The advantages or rights that are available to a particular person or group of people which are not afforded to others.

Racial Formation

A socio-historical process by which racial categories are created, inhabited, transformed, and destroyed.

Whiteness

A social and political construct that gives individuals perceived as white certain privileges and advantages.

Meritocracy

A system in which advancement is based on individual ability or achievement, rather than on class privilege or wealth.