Match Each Item to the Statement or Sentence Listed Below

question 182

Short Answer

Match each item to the statement or sentence listed below.
a.brand
b.brand preference
c.brand insistence
d.generic product
e.family brand
f.brand equity
g.category management
h.trademark
i.brand extension
j.consumer innovator
k.diffusion process
l.captive brands
m.trade dress
n.product liability
o.brand name
p.private brand
q.brand manager
r.cannibalization
s.product liability
t.brand mark
u.label
-A _____ is characterized by plain labels and no advertising.

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Definitions:

Credit

Refers to the trust allowing one party to provide money or resources to another party wherein the second party does not reimburse the first party immediately but promises either to repay or return those resources at a later date.

Supplier

A person or organization that provides goods or services to another entity, typically as part of a supply chain.

Cash

Currency and other liquid instruments in a financial system or on a company's balance sheet used for transactions or settling debts.

Inventory

The goods and materials that a business holds for the purpose of resale or production.