Match Each Item to the Statement or Sentence Listed Below

question 131

Short Answer

Match each item to the statement or sentence listed below.
a.brand
b.brand preference
c.brand insistence
d.generic product
e.family brand
f.brand equity
g.category management
h.trademark
i.brand extension
j.consumer innovator
k.diffusion process
l.captive brands
m.trade dress
n.product liability
o.brand name
p.private brand
q.brand manager
r.cannibalization
s.product liability
t.brand mark
u.label
-A product management system in which a manager with profit and loss responsibility oversees a product line is called _____.

Recognize the role and importance of operations management in long-term organizational health.

Understand the critical aspects of defining project scope and managing client expectations.

Comprehend the unique nature of projects and project management.

Understand the impact of timing on project costs and scope changes.