Match Each Item to the Statement or Sentence Listed Below

question 178

Short Answer

Match each item to the statement or sentence listed below.
a.marketing mix
b.benchmarking
c.product
d.convenience product
e.shopping product
f.specialty product
g.product line
h.product mix
i.unsought product
j.maturity stage
k.raw materials
l.total quality management
m.product life cycle
n.installations
o.services
p.impulse goods
q.wholesaler
r.business-to-business (B2B)
s.supplies
t.emergency goods
u.component parts
v.staples
w.line extension
-A(n) _____ is marketed to consumers who may not yet recognize the need for it.

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Definitions:

Mental Classification

The cognitive process of organizing objects, ideas, or information into categories or groups based on shared characteristics or relations.

High-Average

Pertaining to performance or ability that is above the median but not reaching the highest levels.

Superior

Higher in rank, quality, or importance; often used in context to describe something that demonstrates excellence or supremacy.

Profoundly Gifted Child

A child who demonstrates exceptional levels of intellect or talent far beyond their peers.