Match Each Item to the Statement or Sentence Listed Below

question 175

Short Answer

Match each item to the statement or sentence listed below.
a.marketing mix
b.benchmarking
c.product
d.convenience product
e.shopping product
f.specialty product
g.product line
h.product mix
i.unsought product
j.maturity stage
k.raw materials
l.total quality management
m.product life cycle
n.installations
o.services
p.impulse goods
q.wholesaler
r.business-to-business (B2B)
s.supplies
t.emergency goods
u.component parts
v.staples
w.line extension
-A product that a consumer purchases after comparing competing offerings is called a(n) _____.

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Definitions:

Establishment Stage

The phase in a business or career development during which a foundation is built and stabilized, leading towards growth.

Horns Error

A bias in performance appraisals where a person is judged based on a single negative trait, impacting the overall assessment negatively.

Behaviorally Anchored Rating Scale

is a performance appraisal method that uses specific descriptions of employee behaviors to rate performance on a scale, providing a more objective and concrete evaluation.

Likert Scale

A psychometric scale commonly used in questionnaires to gauge attitudes or responses, where participants indicate their level of agreement with a statement along a linear scale.