Richard Generally Frequented Brewz, a Coffeehouse Chain, When He Was

question 210

Multiple Choice

Richard generally frequented Brewz, a coffeehouse chain, when he was in Florida. However, when his company shifted him to China, he found that the Brewz in Shanghai does not offer the same quality service. Which of the following best explains this differential perception in service quality?

• A) Companies cannot easily standardize services.
• B) Buyers often play important roles in the creation and distribution of services.
• C) Services are perishable and intangible.
• D) Providers cannot make inventories of their services.

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Definitions:

Collaborative Software Technology

Digital tools and platforms designed to facilitate cooperative work among team members located in the same or different geographical locations.

Electronic Brainstorming

A method of generating ideas and solutions over electronic media without the participants being physically present in the same location.

Automatically Disseminate

The process of distributing information or data widely through automated means, often using technology without the need for manual intervention.

Lateral Thinking Method

A problem-solving approach that involves looking at situations from alternative perspectives to find creative solutions.