Match Each Item to the Statement or Sentence Listed Below

question 140

Short Answer

Match each item to the statement or sentence listed below.
a.marketing mix
b.benchmarking
c.product
d.convenience product
e.shopping product
f.specialty product
g.product line
h.product mix
i.unsought product
j.maturity stage
k.raw materials
l.total quality management
m.product life cycle
n.installations
o.services
p.impulse goods
q.wholesaler
r.business-to-business (B2B)
s.supplies
t.emergency goods
u.component parts
v.staples
w.line extension
-The _____ is the blending of the four strategy elements to fit the needs and preferences of a target market.

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Definitions:

Inductive Sequence

A method of reasoning in which specific observations lead to a general conclusion or principle.

Credit Aspect

Refers to the terms and conditions associated with borrowing, lending, or utilizing credit in financial transactions.

Sales Promotional

Marketing activities aimed at boosting sales or customer engagement through special offers, discounts, or incentives.

Form Messages

Predefined or standardized messages used in communication to ensure consistency and efficiency, especially in professional or official contexts.