Match Each Item with the Correct Statement Below

question 22

Multiple Choice

Match each item with the correct statement below.
-Development of individual offerings that appeal to different market segments while remaining closely related to the existing product line is referred to as _____.

• A)marketing mix
• B)specialty products
• C)product
• D)services
• E)convenience products
• F)impulse goods
• G)installations
• H)wholesalers
• I)business-to-business (B2B)
• J)supplies
• K)emergency goods
• L)shopping products
• M)component parts and materials
• N)staples
• O)product mix
• P)product line
• Q)line extension
• R)total quality management
• S)product lifecycle
• T)benchmarking

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Definitions:

Electroencephalogram

A test that measures electrical activity in the brain using small, flat metal discs (electrodes) attached to the scalp.

EEG

Electroencephalography, a technique used to record the electrical activity of the brain, useful in diagnosing epilepsy, sleep disorders, and other neurological conditions.

Alan Hodgkin

A British physiologist who, alongside Andrew Huxley, described the ionic mechanisms that underlie the generation of the action potential in neurons.

Andrew Huxley

A British physiologist and biophysicist awarded the Nobel Prize for his work on the nerve impulse and muscle contraction.