What Kind of Commitment Is Necessary in Relationship Marketing

question 80

Multiple Choice

What kind of commitment is necessary in relationship marketing?

• A) a reduction in the use of technology in favour of one-on-one communication
• B) an emphasis on new customers
• C) a company-wide initiative
• D) conflict between buyers and the company

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Definitions:

Network Of Friends

A social structure made up of individuals (friends) connected by various social relationships, such as friendship, work, or shared interests.

Latent Coalitions

Potential alliances or partnerships that are not yet active or apparent.

Interest Groups

Organizations formed by individuals sharing common objectives, seeking to influence public policy or decision-making.

Interchangeability

The quality of being able to be exchanged with something else without making any difference or loss of function.