What Is Customer Relationship Management

question 61

Multiple Choice

What is customer relationship management?

• A) the process of maintaining good relationships between all wholesalers and/or retailers in the distribution channel
• B) a process used to retain customers when purchases are based on low price or convenience
• C) a system for handling late deliveries and damaged product returns
• D) the process of re-orienting a business to a concentrated focus on satisfying customers

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Definitions:

Telecommuting

The practice of working from a remote location, typically one's home, using telecommunications technology to perform one's job duties.

Information Revolution

A period characterized by rapid advancements in information and communication technology, leading to significant societal, economic, and cultural changes.

Bureaucracies

Complex structures of offices, tasks, rules, and principles of organization that are employed by large institutions to coordinate the work of their members.

Autonomy

The capacity to make an informed, uncoerced decision, or a state of self-governance or independence in thought and actions.