What Is Often the Cause of Failure with Customer Relationship

question 72

Multiple Choice

What is often the cause of failure with customer relationship management (CRM) ?

• A) inability to organize the organization's people and processes
• B) a lack of interest from customers and potential customers
• C) business processes that are changed to support a customer focus
• D) competitors deciding to offer their own CRM system

---

Definitions:

Receivable Turnover Ratio

A financial metric that measures how efficiently a company collects cash from its credit sales by comparing net credit sales with the average accounts receivable.

Cash Dividend

A payment made in cash to shareholders that is derived from a company's profits or reserves.

Times Interest Earned Ratio

A financial metric assessing a company’s ability to meet its interest obligations from its operating income.

Income Tax Payments

Income tax payments are the amounts of money a company or individual must pay to the government, based on the income earned over a tax period.