Match Each Item to the Statement or Sentence Listed Below

question 52

Short Answer

Match each item to the statement or sentence listed below.
a.transaction-based marketing
b.relationship marketing
c.internal marketing
d.frequency marketing
e.affinity marketing
f.database marketing
g.application service providers (ASPs)
h.customer relationship management
i.partnership
j.co-branding
k.co-marketing
l.electronic data interchange (EDI)
m.supply chain
n.lifetime value of a customer
o.strategic alliance
p.value chain
q.web services
r.internal customers
s.seller partnership
t.national account selling
u.grassroots marketing
v.quick-response merchandising
-The _____ is the sequence of suppliers that contribute to the creation and delivery of a product.

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Definitions:

Touch Point

Any interaction or point of contact between a brand and its customers, covering a wide range of platforms, including physical and digital channels.

Customer Satisfaction

An evaluation of the extent to which a company’s products or services exceed or satisfy the anticipations of its customers.

Order Cycle Time

The total time from when a customer places an order until the product is delivered, encompassing processing, production, and shipping stages.

Fill Rate

The percentage of customer or production orders satisfied from stock at hand, a key performance metric in inventory management.