In the Context of the Relationship Marketing Continuum, What Is

question 67

Multiple Choice

In the context of the relationship marketing continuum, what is a drawback associated with the efforts that focus on pricing and other financial incentives to attract customers?

• A) It makes advertising and promotional expenses worthless.
• B) It leads to hostile relationships with the suppliers.
• C) It does not encourage creativity in advertising.
• D) It is least likely to lead to a long-term relationship.

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Definitions:

Learned Association

A psychological principle where an individual connects two stimuli or a stimulus and a behavior through repeated exposure.

Sensorimotor Stage

The first stage in Piaget's theory of cognitive development, from birth to about 2 years of age, where infants learn about the world through their sensory impressions and motor activities.

Concrete Operational

A stage in Jean Piaget's theory of cognitive development during which children (ages 7-12 approximately) gain a better understanding of mental operations, leading to more logical thoughts about concrete events.

Formal Operational

The stage of cognitive development, according to Piaget, where individuals can think abstractly and systematically.