What Do Customer Relationship Management Programs Require to Be Successful

question 107

Multiple Choice

What do customer relationship management programs require to be successful?

• A) a focus on the technological process
• B) implementation at the grassroots level
• C) investment in training
• D) expectations set at the highest possible level

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Definitions:

Primary Packaging

The first layer of packaging directly in contact with the product, designed to protect and preserve, as well as provide consumer information.

Shipping Container

A large, standardized metal box used for the efficient, safe, and secure transport of goods over long distances, often by sea or land.

Dental Floss Dispenser

A device designed to hold and dispense dental floss, often facilitating ease of use and encouraging better dental hygiene practices.

Secondary Package

The additional outer packing of a product that provides extra protection or information, and may play a role in marketing strategies.