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In Addition to Examining the Lifetime Value of a Customer

question 82

Essay

In addition to examining the lifetime value of a customer and the payback from a customer relationship,what other techniques can a firm use to evaluate its relationship marketing programs?


Definitions:

Movietone

Movietone refers to an early sound film system that combined motion pictures with synchronized recorded sound.

Three-strip Technicolor

Three-strip Technicolor is a color film process that uses three strips of film to capture the red, green, and blue color components, introduced in the 1930s to create vivid color movies.

Sound Cinema Technology

The technology enabling the synchronization of motion picture with sound, revolutionizing the film industry in the late 1920s.

Phonograph

An early sound-reproducing machine that uses cylinders or discs to record and playback sound, invented in the late 19th century.

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