Match Each Item to the Statement or Sentence Listed Below

question 3

Short Answer

Match each item to the statement or sentence listed below.
a.transaction-based marketing
b.relationship marketing
c.internal marketing
d.frequency marketing
e.affinity marketing
f.database marketing
g.application service providers (ASPs)
h.customer relationship management
i.partnership
j.co-branding
k.co-marketing
l.electronic data interchange (EDI)
m.supply chain
n.lifetime value of a customer
o.strategic alliance
p.value chain
q.web services
r.internal customers
s.seller partnership
t.national account selling
u.grassroots marketing
v.quick-response merchandising
-manage the software that marketers need to turn raw data collected about consumers into meaningful reports.

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Definitions:

Statistically Significant

A determination in data analysis that suggests an observed effect is unlikely to have occurred by chance alone.

Ex Post Facto Design

Ex Post Facto Design is a research approach where investigators study variables after the events have occurred, analyzing the effects of naturally occurring differences without manipulation.

Correlational Study

A research method that examines the relationship between two or more variables to determine if a change in one is associated with a change in others.

Retrospective Study

A research design that looks back in time to analyze data from past records to investigate a particular outcome or phenomenon.