_____ Are Platform-Independent Information Exchange Systems That Use the Internet

question 11

Multiple Choice

_____ are platform-independent information exchange systems that use the Internet to allow interaction between the firms.

• A)strategic alliance
• B)relationship marketing
• C)cobranding
• D)frequency marketing
• E)value chain
• F)database marketing
• G)application service providers
• H)customer relationship management
• I)Web services
• J)internal customers
• K)comarketing
• L)quick-response merchandising
• M)affinity program
• N)lifetime value of a customer
• O)seller partnership
• P)national account selling
• Q)transaction-based marketing
• R)customer churn
• S)buzz marketing
• T)grassroots marketing

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Definitions:

Surveyors

Professionals who measure and map land features, properties, and boundaries, often for construction and land development purposes.

Himalaya

A major mountain range in Asia, forming a barrier between the Tibetan Plateau to the north and the alluvial plains of the Indian subcontinent to the south.

Isotopic Ages

The determination of the age of rocks, minerals, and meteorites based on the rate of decay of radioactive isotopes contained within them.

Marine Fossils

Remains of marine organisms that have been preserved in sedimentary rock.