Match Each Item to the Statement or Sentence Listed Below

question 116

Short Answer

Match each item to the statement or sentence listed below.
a.transaction-based marketing
b.relationship marketing
c.internal marketing
d.frequency marketing
e.affinity marketing
f.database marketing
g.application service providers (ASPs)
h.customer relationship management
i.partnership
j.co-branding
k.co-marketing
l.electronic data interchange (EDI)
m.supply chain
n.lifetime value of a customer
o.strategic alliance
p.value chain
q.web services
r.internal customers
s.seller partnership
t.national account selling
u.grassroots marketing
v.quick-response merchandising
-describes the current marketing philosophy of most organizations.

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Definitions:

Structuralists

Psychologists who analyze the basic elements of thoughts and sensations to understand the structure of the mind.

Behavior

The actions or reactions of an object or organism, usually in relation to the environment.

Organism Adapt

The process by which an organism changes over time in response to changes in its environment, enhancing its survival and reproduction.

Modern Psychology

The scientific study of the human mind and its functions, especially those affecting behavior in a given context, emphasizing recent developments and methodologies.