Match Each Item to the Statement or Sentence Listed Below

question 7

Short Answer

Match each item to the statement or sentence listed below.
a.transaction-based marketing
b.relationship marketing
c.internal marketing
d.frequency marketing
e.affinity marketing
f.database marketing
g.application service providers (ASPs)
h.customer relationship management
i.partnership
j.co-branding
k.co-marketing
l.electronic data interchange (EDI)
m.supply chain
n.lifetime value of a customer
o.strategic alliance
p.value chain
q.web services
r.internal customers
s.seller partnership
t.national account selling
u.grassroots marketing
v.quick-response merchandising
-programs are marketing efforts sponsored by organizations that solicit responses from individuals who share common interests and activities.

Grasp the utility of scenario analysis as a long-term strategizing tool over other forms of planning.

Acknowledge the limitations of scenario analysis, including the challenge of forecasting and the focus on multiple factors.

Explain how scenario analysis serves as an "if...then..." planning tool and its role in preparing for future uncertainties.

Understand the process of testing current strategies within different future scenarios to assess their viability.

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Definitions:

Stressful Event

Any event or situation that causes significant anxiety, pressure, or strain to an individual.

Final Play

The last action or series of actions in a game that determine the outcome, especially in sports.

Pressure

The use of persuasion, influence, or intimidation to make someone do something, or the physical force exerted on or against an object.

Football Team

A group of players forming one side in a competitive game of football, where the team works together to score goals against the opposition.