Match Each Item to the Statement or Sentence Listed Below

question 52

Short Answer

Match each item to the statement or sentence listed below.
a.transaction-based marketing
b.relationship marketing
c.internal marketing
d.frequency marketing
e.affinity marketing
f.database marketing
g.application service providers (ASPs)
h.customer relationship management
i.partnership
j.co-branding
k.co-marketing
l.electronic data interchange (EDI)
m.supply chain
n.lifetime value of a customer
o.strategic alliance
p.value chain
q.web services
r.internal customers
s.seller partnership
t.national account selling
u.grassroots marketing
v.quick-response merchandising
-The _____ is the sequence of suppliers that contribute to the creation and delivery of a product.

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Definitions:

Tax Reductions

Financial strategies or government policies aimed at decreasing the amount of taxes owed by individuals or corporations.

Synergistic Benefits

The additional value or performance gains created by combining two or more companies, products, or assets, beyond what could be achieved individually.

Merger

The combination of two or more companies into a single entity, usually to achieve synergistic effects, gain market share, or reduce competition.

Unused Debt Capacity

Refers to the additional amount of debt a company can incur and still be within its targeted financial ratios.