Match Each Item with the Correct Statement Below

question 101

Multiple Choice

Match each item with the correct statement below.
-_____ are marketing efforts that connect directly with existing and potential customers through nonmainstream channels.

• A)strategic alliance
• B)relationship marketing
• C)cobranding
• D)frequency marketing
• E)value chain
• F)database marketing
• G)exponential smoothing
• H)customer relationship management
• I)trend analysis
• J)internal customers
• K)comarketing
• L)quick-response merchandising
• M)affinity program
• N)lifetime value of a customer
• O)Delphi technique
• P)national account selling
• Q)transaction-based marketing
• R)customer churn
• S)buzz marketing
• T)grassroots marketing

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Definitions:

Business unionism

A model of labor unions focusing primarily on improving pay, benefits, and working conditions, rather than broader social or political change.

Philosophy

A system of beliefs or ideas concerning the nature of existence, knowledge, values, reason, mind, and the universe.

German works council

Employee representative bodies in Germany that work with employers to discuss and resolve workplace issues, distinct from trade unions but also focusing on workers' rights.

Labor union

An organized association of workers formed to protect and further their rights and interests.