Match Each Item to the Statement or Sentence Listed Below

question 94

Short Answer

Match each item to the statement or sentence listed below.
a.transaction-based marketing
b.relationship marketing
c.internal marketing
d.frequency marketing
e.affinity marketing
f.database marketing
g.application service providers (ASPs)
h.customer relationship management
i.partnership
j.co-branding
k.co-marketing
l.electronic data interchange (EDI)
m.supply chain
n.lifetime value of a customer
o.strategic alliance
p.value chain
q.web services
r.internal customers
s.seller partnership
t.national account selling
u.grassroots marketing
v.quick-response merchandising
-A(n) _____ is an affiliation of two or more companies that assist each other in the achievement of common goals.

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Definitions:

IFRS

International Financial Reporting Standards, a set of accounting rules and standards that dictate how financial statements should be reported and are recognized globally.

GAAP

Stands for Generally Accepted Accounting Principles, a standard framework of guidelines for financial accounting.

Operating Cash Flows

The cash generated from the core business activities of a company in a given period, as opposed to cash flows from investing or financing activities.

Borrowing Capacity

Borrowing capacity is the maximum amount of credit a lender is willing to extend to a borrower, based on their financial strength and other factors.