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According to Mignone (2003) , a community with a high level of social capital
Net Promoter Index
A metric that gauges the willingness of customers to recommend a company's products or services to others, used as a proxy for customer satisfaction and loyalty.
Frederick Reichheld
A renowned business strategist known for his work on customer loyalty, including the development of the Net Promoter Score (NPS) as a measure of customer loyalty and satisfaction.
Consumer Acquisition Costs
The total cost associated with acquiring a new customer, including marketing and sales expenses.
Future Corporate Growth
The anticipated expansion and development of a company in terms of revenue, market share, and product offerings, influenced by strategic decisions.
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