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Spaces between sand particles give sandy soil
Frederick Reichheld
A business strategist best known for his work on customer loyalty and the development of the Net Promoter Score (NPS).
Loyal Customers
Consumers who repeatedly buy products or services from the same brand instead of turning to competitors.
Touch Point Data
Information collected from various customer interactions with a brand, product, or service, used for insightful analysis.
Correlate
To correlate is to establish a relationship or connection between two or more variables, indicating that when one variable changes, there is a predictable change in the other.
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