In a Consumer Survey Designed to Assess the Priorities of Online

question 141

Multiple Choice

In a consumer survey designed to assess the priorities of online shoppers, 2000 online shoppers were randomly selected and asked to identify what is most important to them when buying online.Respondents to the survey were classified by online shopping frequency as either "frequent online shoppers" or "occasional online shoppers." Results of the study are shown below.You will use chi-square analysis to test the hypothesis that shopper priority is independent of online shopping frequency. If the "independence" null hypothesis is true, what is the expected number of occasional online shoppers in the sample who would say that customer rating is their highest priority?

• A)206.7
• B)127.2
• C)217.3
• D)183.3

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Definitions:

Cognitive Impairment

A reduction in cognitive abilities such as memory, decision-making, or problem-solving.

Self-fulfilling Prophecy

A forecast that, by the virtue of being made, influences actions and attitudes in a way that brings it to realization, fueled by a cyclical reinforcement between conviction and action.

Patronizing

Treating others with an apparent kindness that betrays a feeling of superiority.

Elders

Older individuals, often respected for their wisdom and experience, in a community or family.