In a Consumer Survey Designed to Assess the Priorities of Online

question 15

Multiple Choice

In a consumer survey designed to assess the priorities of online shoppers, 2000 online shoppers were randomly selected and asked to identify what is most important to them when buying a product online.Respondents to the survey were classified by online shopping frequency as either "frequent online shoppers" or "occasional online shoppers." Results of the study are used to fill in a table like the one below.Based on the results, you use chi-square analysis to test the null hypothesis that shopper priority is independent of online shopping frequency. Suppose the chi-square statistic for the test turns out to be 10.525.If the significance level is set at 5%, what should you conclude?

• A)The two factors are unrelated.
• B)Priority and shopping frequency are independent factors.
• C)Can't reject the "independence" null hypothesis.
• D)Reject the "independence" null hypothesis.

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Definitions:

Categorization

The cognitive process of organizing information by placing it into categories based on common features or characteristics.

Group Attribution Error

The tendency to overemphasize dispositional or personality-based explanations for the behavior of individuals in a group, while underestimating the role of external factors.

Stereotyped Thinking

The practice of having oversimplified and generalized beliefs about certain groups or categories of people.

Law of Small Numbers

A cognitive bias that leads people to infer or generalize outcomes from a small sample size, mistakenly treating it as representative of a larger population.