In a Consumer Survey Designed to Assess the Priorities of Online

question 141

Multiple Choice

In a consumer survey designed to assess the priorities of online shoppers, 2000 online shoppers were randomly selected and asked to identify what is most important to them when buying online.Respondents to the survey were classified by online shopping frequency as either "frequent online shoppers" or "occasional online shoppers." Results of the study are shown below.You will use chi-square analysis to test the hypothesis that shopper priority is independent of online shopping frequency. If the "independence" null hypothesis is true, what is the expected number of occasional online shoppers in the sample who would say that customer rating is their highest priority?

• A)206.7
• B)127.2
• C)217.3
• D)183.3

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Definitions:

Being Rewarded

The act of receiving something, often of value, in recognition or exchange for one's effort or achievement.

Online Settings

pertains to the configuration or environment settings within digital platforms, including privacy, display, and interaction options.

Audience Agreed

The consensus or general agreement among a group of media consumers regarding the interpretation or appreciation of media content.

Prevailing Views

The most widely held or accepted opinions or beliefs in a particular time or place.