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In a Consumer Survey Designed to Assess the Priorities of Online

question 74

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In a consumer survey designed to assess the priorities of online shoppers, 2000 online shoppers were randomly selected and asked to identify what is most important to them when buying a product online.Respondents to the survey were classified by online shopping frequency as either "frequent online shoppers" or "occasional online shoppers." Results of the study are shown below.You use chi-square analysis to test the hypothesis that shopper priority is independent of online shopping frequency. In a consumer survey designed to assess the priorities of online shoppers, 2000 online shoppers were randomly selected and asked to identify what is most important to them when buying a product online.Respondents to the survey were classified by online shopping frequency as either  frequent online shoppers  or  occasional online shoppers.  Results of the study are shown below.You use chi-square analysis to test the hypothesis that shopper priority is independent of online shopping frequency.   Report the p-value for the test.(You will need a statistical calculator.)  A) .0261 B) .0437 C) .0029 D) .1560 Report the p-value for the test.(You will need a statistical calculator.)


Definitions:

Operant Conditioning

A method of learning that employs rewards and punishments for behavior, encouraging the subject to associate certain behaviors with consequences.

Classical Conditioning

A learning strategy in which two stimuli are continually paired; the response that is initially attracted by the second stimulus is in time attracted by the first stimulus alone.

Observational Learning

The act of acquiring behaviors through observation and replication of others.

Classical Conditioning

A method of instruction that occurs by forming associations between a stimulus present in the surroundings and a spontaneously occurring stimulus, culminating in an acquired response.

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