Crenshaw Investments Uses Three Factors to Evaluate the Attractiveness of an Investment

question 44

Multiple Choice

Crenshaw Investments uses three factors to evaluate the attractiveness of an investment alternative.The three factors carry different weights.Suppose the company wants a weighting scheme that will make Factor A twice as important as Factor B and five times as important as Factor C.What weights should it use?

• A)A: 20, B: 5, C: 1.
• B)A: 5, B: 10, C: 2.
• C)A: 2, B: 5, C: 10.
• D)A: 10, B: 5, C: 2.
• E)A: 3, B: 5, C: 10.

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Definitions:

Differentiate Marketing

Marketing strategies that highlight the unique aspects of a product or service to distinguish it from competitors in the market.

Global Marketing Strategy

The way in which a firm decides which market segments to operate in, how it will position its offerings, and to what extent products and services will be standardized or differentiated in each market.

Target Consumer Base

The specific group of customers that a company aims to reach with its products or services.

Customized Products

Goods that are modified or built according to the specific requirements or preferences of a customer.