Classifying Individuals Based on Dichotomous Categories (E

question 3

True/False

Classifying individuals based on dichotomous categories (e.g., male/female) is using a nominal scale of measurement.

---

Definitions:

Social Media Professional

An individual skilled in utilizing social media platforms for marketing, branding, or communication purposes.

Vanity Metrics

Metrics that are pretty to view and report, but do not necessarily impact the business objectives or bottom financial line for organizations and individuals.

Potential Audience

A group of people who might be interested in a company's product or service, based on various characteristics such as demographics, behaviors, or interests.

Strategic Analysis

The process of researching an organization and its working environment to formulate a strategy.