Prefabricated Questionnaires Are Usually Generic Measures Developed for Use with a Variety

question 16

True/False

Prefabricated questionnaires are usually generic measures developed for use with a variety of jobs.

---

Definitions:

Marketing of Services

Strategies and approaches used to promote and sell non-tangible products, such as banking, cleaning, or educational services.

Sustainable Competitive Advantage

A unique advantage that allows a company to outperform its competitors over a long period.

Heterogeneous

Consisting of elements or parts that are different from each other; diverse in character or content.

Procedural Fairness

Refers to the customer’s perception of the fairness of the process used to resolve complaints about service.