Examlex
Content validation uses the scores on the selection devices from a representative sample of individuals and measures how well each of these individuals is performing important parts of the job.
Brand Promise
A statement or commitment made by a brand to its customers, indicating what they can consistently expect from its products or services.
Social Purpose
The objective or intention of an organization to contribute positively to society or specific causes beyond financial gains.
Commoditization
The process by which goods or services become undifferentiated in the eyes of the consumer, leading to competition based primarily on price rather than features or quality.
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