List and Briefly Describe the Three Entrepreneurial Archetypes Developed by John

question 22

Essay

List and briefly describe the three entrepreneurial archetypes developed by John Warrillow.

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Definitions:

Strategic Marketing Process

A systematic approach to identifying opportunities in the market, developing marketing strategies, and implementing and monitoring action plans to achieve business objectives.

Marketing Plan

A strategic roadmap businesses use to organize, execute, and track their marketing strategy over a given time period.

Marketing Dashboard

The visual display of the essential information related to achieving a marketing objective.

Corrective Tool Checklist

A list of items or actions used to address problems or errors found in a product, system, or process.