Once a Researcher Has Already Determined If a Scale or Index

question 14

Multiple Choice

Once a researcher has already determined if a scale or index is multidimensional, then they are likely to use ______ to further explore the multidimensional nature of a scale or index.

• A)factor analysis
• B)split-half reliability
• C)lambda
• D)Cronbach's coefficient

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Definitions:

Customization

Customization is the process of modifying a product or service to meet the specific needs or preferences of an individual customer or a particular market segment.

Choice

The act of selecting between two or more alternatives.

Cross-channel Consumer

A consumer who interacts with multiple channels (e.g., online, in-store) before making a purchase decision, combining the advantages of each channel.

Marketers Importance

The significance of marketers in identifying consumer needs, creating value, and engaging target audiences effectively to promote products or services.