In a Study, Five People Are Asked to Taste Test

question 17

Multiple Choice

In a study, five people are asked to taste test three dishes, one of which tastes like garbage.They must then judge which dish was the best.However, four of the people are confederates and are told to always say that the garbage dish is the best.The real participant (the fifth person) is then asked to give his or her judgment.This study is done in both an individualistic and a collectivistic culture.Based on the results obtained using Asch's paradigm across cultures, what do you expect to happen in this case?

• A) Participants from the individualistic culture will most likely not say that the garbage dish is the best one.
• B) Participants from both cultures will be equally likely to say that the garbage dish is the best one.
• C) Participants from the individualistic culture will be more likely to say that the garbage dish is the best one if the first four participants were friends.
• D) A lot of participants from the individualistic culture will say that the garbage dish is the best one, but even more participants from the collectivistic culture will say the same.
• E) No participants from either culture will say that the garbage dish is the best one.

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Definitions:

Concentration Approach

A market segmentation approach whereby a company develops one marketing strategy for a single market segment.

Market Orientation

A business approach that prioritizes identifying and meeting the needs and desires of customers through product innovation, quality, and satisfaction.