Based on Ma and Schoeneman's Study (1997) of Self-Descriptions of Americans

question 41

Multiple Choice

Based on Ma and Schoeneman's study (1997) of self-descriptions of Americans and Kenyans, which of the following is the most accurate in describing the Samburu?

• A) high in an interdependent view of the self
• B) high in subjective self-awareness
• C) high in an independent view of the self
• D) high in an entity theory of the self
• E) high in "social potency"

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Definitions:

Product

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Brand

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American Marketing Association

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Sellers' Goods

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