After Examining the Surveys You Collected from People in Culture

question 33

Multiple Choice

After examining the surveys you collected from people in Culture A, you find that people tend to answer "yes" to all the questions, regardless of the content.This is called ________ bias.

• A) leniency
• B) halo
• C) acquiescence
• D) ubiquity
• E) hypoanalytic

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Definitions:

Buying Experience

The overall experience and satisfaction a customer undergoes while purchasing a product or service, impacting loyalty and repeat purchases.

Firm's Profits

The net income that remains after a company subtracts its expenses from its revenues, indicating its financial success.

Postpurchase Stage

The phase in the consumer buying process that occurs after a purchase is made, involving activities such as product use, evaluation, and forming future purchase intentions.

Repeat-Purchase Behavior

The act of customers repeatedly buying the same brand or product, often influenced by satisfaction, loyalty, or habit.