Zhang Wants to Run an Experiment on Cultural Priming

question 8

Multiple Choice

Zhang wants to run an experiment on cultural priming.Reasoning that language can be used as a cultural prime, he asks all participants whether they prefer he ran their experimental session in English or in Chinese.Zhang tells his participants that either language is fine because he is bilingual.Zhang's crucial mistake is

• A) thinking of language as a cultural prime when it is not.
• B) using only a male experimenter.
• C) telling participants that he is bilingual.
• D) giving participants oral (versus written) instructions.
• E) letting participants choose which language to use in the study.

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