The Figure Shown Displays the Choices That Could Be Made

question 8

Multiple Choice

The figure shown displays the choices that could be made by two coffee shops: Starbucks and Dunkin' Donuts. Both companies are trying to decide whether or not to expand into a new area. The area can only handle one coffee shop's expansion, and the expansion of one shop will cause the other to lose some business. If both coffee shops expand, the market will become saturated and neither will do well. The payoffs for these shops are the additional profits (or losses) they will earn.If Starbucks expands into the new area, then Dunkin' Donuts should:

• A)also expand.
• B)not expand.
• C)attempt to cooperate.
• D)convince Starbucks not to expand.

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Definitions:

Variable Costs

are expenses that change in proportion to the activity of a business, such as sales volumes, including costs of goods sold and direct labor costs.

Selling Price

The actual price at which a product or service is sold to customers.

Labor Cost

The total amount of financial compensation, benefits, and taxes companies must pay for their employees' work.

Raising Prices

The act of increasing the cost at which goods or services are sold to consumers or other businesses.