What Are Sunk Costs

question 4

Multiple Choice

What are sunk costs?

• A)Costs that have been incurred and cannot be recovered
• B)Explicit costs that will incur large implicit costs to recoup or recover
• C)Costs that are upfront on a project and can be pulled out if the business goes under
• D)Costs incurred to recover lost expenditures

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Definitions:

Marketing Program Implementation

The execution phase of a marketing strategy where plans and concepts are put into action.

Line Positions

Roles or jobs within an organization that are directly involved in the core activities leading to the creation or delivery of the product or service.

Staff Positions

Roles within an organization that support the line functions indirectly, providing expertise, advice, and support to direct operations.

Marketing Organization

A group or structure within a company that focuses on promoting and selling products or services.