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According to the graph shown, if the market goes from equilibrium to having its price set at $18:
Floatation Costs
The expenses incurred by a company when issuing new securities, including underwriting fees, legal fees, and registration fees.
Firm Commitment
A type of underwriting where an underwriter agrees to buy all the unsold shares in an offering and sell them to the public.
Underwriter
An underwriter is a person or entity that assesses and accepts the risk of another party, often in financial transactions or insurance, determining the terms of coverage or investment suitability.
Direct Costs
Expenses that can be directly attributed to the production of specific goods or services, such as raw materials and labor.
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