Which of the Following Questions Would a Macroeconomist Most Likely

question 83

Multiple Choice

Which of the following questions would a macroeconomist most likely try to answer?

• A) What stage of the business cycle is our economy currently in?
• B) Why do Broadway musicals and airlines have different price discrimination strategies?
• C) How much would marijuana consumption change if the market became legal?
• D) Should IZZE increase its distribution from national to international?

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Definitions:

Marketing ROA

Return on Advertising Spend, a measure used to evaluate the effectiveness of a marketing campaign by comparing the revenue generated by the advertising to the cost of the advertising itself.

Marketing ROI

Stands for Return on Investment in marketing, which measures the profitability of marketing efforts by comparing the revenue generated to the costs of marketing activities.

Marketing Response

The reaction of consumers or the target market to the promotional efforts of a company.

Marketing ROI

A measure of the profitability of marketing activities, calculated by dividing the net profit from a marketing initiative by its costs.