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When a good is undersupplied, we can assume it is most likely a:
Market Segments
Distinct groups of potential customers with similar needs, characteristics, or behaviors, who might require separate products or marketing approaches.
Consumer Feedback
The information, opinions, and insights provided by users or purchasers of goods and services about their experiences and satisfaction levels.
Niche Marketing
A targeting strategy focusing on a specific segment of the market that is not currently being served or is underserved.
Lifestyle Marketing
A strategy that markets products or services to align with the interests, values, and habits of a specific group of people, focusing on integrating the product into the consumer's lifestyle.
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